With virtual influencers projected to become a $25 billion industry by 2030, their arrival in B2B marketing raises critical questions about efficiency, authenticity, and the future of brand voice.

As AI platforms disrupt Google’s dominance and trust shifts away from algorithms, personal branding is emerging as the new engine of digital discovery

A well-designed post-event follow-up engine is the difference between conferences being a cost centre and becoming a reliable driver of qualified pipeline and revenue growth.

The Founder’s Advantage: Why Your Personal Brand Converts Better Than Your Company Page

Why ‘Boosting Posts’ Is Killing Your ROI (And What to Do Instead)

Performance-Based Marketing: The Future of Agency Partnerships

The Hidden Cost of Bad LinkedIn Targeting in B2B Campaigns