Industry

Accounting Firms

Grow Beyond Referrals with a Marketing System That Works. Accounting firms today face a credibility paradox: you're full of trusted experts, but online, that expertise is often invisible. Meanwhile, niche competitors are using content and LinkedIn to punch above their weight, attracting clients and talent faster than traditional firms. At Rad.Digital, we help accounting practices modernise their sales and marketing by turning partner expertise into consistent digital visibility, pipeline, and revenue.

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Common Challenges We Solve:

We’re invisible online.

Your site is outdated, your social feeds are quiet, and younger clients don’t know you exist. We change that by making your people — not just your logo — show up online.

Our content feels generic.

You’re sharing tax deadline reminders and audit updates, but no one engages. We extract real insights from your partners and turn them into story-led content your audience actually cares about.

Our partners don’t have time to post.

We do it for them — writing in their voice, managing their LinkedIn presence, and helping them become magnets for new business.

Marketing and BD feel disconnected.

We install CRM-integrated systems that tie social activity and campaigns to sales outcomes — meetings, proposals, closed deals.

We struggle to recruit top talent.

We showcase your firm’s culture and modernity, making it easier to attract younger professionals who want to work somewhere forward-thinking.

What We Deliver:

  • 01

    Personal branding for partners and leaders

  • 02

    SEO-driven website and content refreshes

  • 03

    Campaigns for lead generation (e.g. webinars, guides, LinkedIn Ads)

  • 04

    CRM setup and automation to track follow-ups and ROI

  • 05

    Employer brand content to support hiring goals

Case Study

Accounting Firms

Helping accounting firms and partnerships stand out in a traditional market. We showcase your partners’ expertise and humanise your brand to build trust with CFOs and business owners. By elevating thought leadership (instead of relying solely on referrals), firms win new clients and attract top talent.

Within

Global launch period

  • 30+ posts published
  • Engagement up 250%
  • 8 inbound enquiries – 3 turned into qualified deals

By showing up consistently with valuable insights, they went from forgotten to front-of-mind.

CEO’s LinkedIn audience grew from under 2,000 to 7,500 followers (+275%), Instagram grew from 0 to 2,500 followers, and 250+ websites relaunched with consistent design and improved UX.

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View Case Study

Let’s modernise your firm’s growth strategy. Book a Strategy Call to see how we build sustainable marketing systems for ambitious accounting practices.

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Zac has been instrumental in shaping Grath's online presence, particularly on LinkedIn. His strategic approach, creativity and ability capture the firms culture have significantly boosted out visibility and credibility. Thanks to his work, our messaging is clearer, our engagement is stronger and our reach has significantly grown. I highly recommend Zac to anyone looking to elevate their professional brand
Paul Wood
I’ve known Zac for years, and working with him on my LinkedIn has been like having a personal trainer — motivating me, giving me the right techniques, and making sure I follow through. He encouraged me to post authentically about what I know, and the results have been exactly what I hoped for. Within a few months, my network is far more aware of my search for portfolio roles, I’m getting regular feedback from people online and in person, and my reach has expanded significantly. It’s been super effective, and I’m really grateful to Zac and his team for their hard work.
Peter Allen
Working with Zac at Rad.Digital has been a game changer for my business. He’s significantly boosted my traffic and brand visibility, especially through LinkedIn. His strategic outreach and networking efforts have introduced me to valuable new connections, some of whom are already engaging and showing potential interest in my services. Zac’s proactive approach and deep understanding of digital branding have made a real difference. Highly recommend if you’re looking to grow your presence and see real results!
Brigitte Althorp-Gormlay