Duracell Energy – Scaling Installer Engagement and Conversions Through LinkedIn

Organic Social Media
Sales & Marketing Systems
Personal Branding
Social Media Coaching
By
Zac Radbone
August 19, 2025

Client Overview
Duracell Energy, a leading renewable energy provider, wanted to expand its network of UK installers — a critical growth driver and revenue multiplier for the business.

The Challenge
Duracell Energy’s sales team faced two main barriers:

  1. Outreach inefficiency – conversations with installers were ad-hoc and lacked a repeatable structure.
  2. Low visibility – the Head of Sales had limited LinkedIn presence, with content that wasn’t reaching or resonating with the right audience.

To hit ambitious growth targets, they needed both a scalable installer outreach system and a stronger, more visible personal brand for their Head of Sales.

The Solution
Rad.Digital designed a two-part strategy combining precision outreach with curated thought leadership content:

  • Targeted Outreach:
    • Interviewed the client to define the ideal installer profile.
    • Used Apollo for lead enrichment and Dripify for structured LinkedIn outreach.
    • Built a sequenced campaign that personalised every touchpoint, turning connections into conversations.
  • Content & Engagement:
    • Developed a 90-day content pipeline to maximise visibility during the outreach campaign.
    • Curated posts specifically tailored to UK solar and energy installers, highlighting industry insights, partnership benefits, and Duracell Energy’s value proposition.
    • Ensured the Head of Sales’ feed was consistently active, relevant, and positioned him as a credible industry voice.

The Results

  • 781 installers targeted with structured outreach.
  • 29.3% acceptance rate (193 installers connected).
  • 9.7% response rate (64 engaged) – nearly double the industry benchmark (5% is considered exceptional).
  • Significant traction from content: 46,900 impressions (+158%) and 13,048 members reached (+173%) over 90 days.
  • Installer conversions achieved, directly driving new revenue streams for Duracell Energy.

Key Takeaway
By combining highly curated LinkedIn content with targeted outreach, Duracell Energy turned its Head of Sales’ LinkedIn into a powerful growth engine. Installers weren’t just being contacted — they were seeing consistent, relevant content that reinforced credibility, drove conversation, and ultimately converted into revenue-generating partnerships.

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