Unity Gym – Building a Predictable Pipeline with Meta Ads & Automation

Client Background

Unity Gym is a boutique B2B supplier and fit-out specialist for gym and fitness equipment across the UK. After exiting his previous venture, founder Grant launched Unity as a solo operation and has since scaled into a high-performing consultancy. Unity avoids holding large stockpiles by sourcing direct from manufacturers, offers full customization (branding, upholstery, color schemes) and charges a service fee for quality assurance, layout planning, and sourcing expertise.

Challenges

• Post-COVID saturation: The market was flooded with low-cost brands competing on price rather than quality.
• Unsustainable purchases: Many gym owners lacked business experience and bought premium equipment without strategic planning.
• Transactional sales: Unity’s reputation for consultancy and quality risked being lost among commodity suppliers.

Objectives

Grant’s goals for Unity were to:

• Attract high-value leads: Focus on serious gym owners seeking turnkey consulting rather than one-off product sales.
• Build pipeline predictability: Move away from unpredictable, transaction-based revenue towards long-term, referred partnerships.
• Position as a premium alternative: Emphasize Unity’s blend of quality, affordability, and tailored advice to stand out from mid-market competitors.

Our Approach

• Meta ads at £25 / day: We targeted prospects researching how to start their own gym, ensuring each click came from a qualified decision maker.
• CRM integration via Zapier: Leads from our Meta Instant Form were automatically pushed into Pipedrive, creating a new contact and deal in Unity’s “Growth Partner” pipeline.
• Automated WhatsApp follow-up: As soon as a lead completed the form, an automated WhatsApp message confirmed receipt and outlined next steps, reducing response time to seconds.

Results (30-Day Window)

• 72 new leads captured via the Instant Form
• £12.21 cost per lead, well under our £15 target
• £10,000 average pipeline value per lead, equating to a £720,000 total pipeline

Client Feedback

“These deals are progressing and could end up being far more valuable than the leads I was getting previously.”

Grant, Founder, Unity Gym

Key Takeaways

• Targeted spend delivers volume: A focused £25 / day budget generated 72 qualified enquiries, demonstrating that small-scale campaigns can drive significant results when audiences are well defined.
• Automation accelerates engagement: Instant CRM integration and automated WhatsApp follow-ups cut response time to seconds, boosting lead engagement and trust.
• Predictable pipeline creation: Locking in an average pipeline value allowed Unity to forecast revenue (£720,000 pipeline in one month) and plan resources accordingly.
• Premium positioning pays off: Quality-focused creative and messaging attracted gym owners who value strategic consultancy, rather than those chasing the lowest price.

This case shows how a lean, data-driven growth model combining targeted Meta ads with end-to-end automation transforms a boutique supplier into a predictable, pipeline-driven business.

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