Moore Global – Global Rebrand & CEO Positioning

Client Overview

Moore Global is one of the world’s largest accounting networks, with over 250+ firms and 30,000 people operating across multiple continents.

The Challenge

Moore Global was undertaking a full global rebrand — a complex initiative requiring unified messaging, design consistency, and flawless execution across every firm in its network.

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Challenges included:

• Managing brand compliance across hundreds of independent firms.
• Navigating multiple time zones, languages, and cultural contexts.
• Coordinating the redesign and migration of over 250 websites.
• Launching the rebrand simultaneously across digital channels worldwide.
• Elevating the personal brand of the Global CEO to position them as a visible and influential leader within the industry.

The Solution

Rad.Digital was engaged to run and manage the entire digital marketing rebrand. This included:

• Designing and executing the global rebrand launch campaigns on LinkedIn.
• Growing the organisation’s Instagram page organically from 0 to 2,500 followers.
• Managing brand adoption and compliance across all firms in the network.
• Overseeing the redesign and relaunch of the global website, plus 250+ local firm websites.
• Leading the CMS migration to ensure functionality, security, and brand consistency.
• Implementing a CEO LinkedIn growth strategy, increasing their audience from fewer than 2,000 followers to over 7,500 — positioning them as a recognised voice in global accounting.

The Results

• CEO’s LinkedIn audience grew by 275% — from <2k to 7.5k followers.
• Global Instagram audience built from scratch – reaching 2.5k engaged followers in a short timeframe.
• Seamless global launch across LinkedIn and Instagram with unified messaging.
• Complete rebrand adoption across all 250+ firms despite language barriers and cultural differences.
• 250+ websites relaunched with consistent design, improved UX, and optimised CMS.

Client Testimonial

Working with Zac completely transformed my LinkedIn presence. His expertise helped me elevate my profile, significantly expand my reach, and create a lasting impact. As a result, engagement across the Moore network increased, enhancing awareness and fostering deeper connections within the global community.

Key Takeaway

Rebranding at a global scale demands more than creative execution — it requires operational discipline, cultural awareness, and precision marketing. By leading every stage of the process, Rad.Digital delivered a unified brand experience that connected 30,000 people across the world under one refreshed identity.

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