Paul Wood – LinkedIn Growth & Personal Brand Transformation

Client Overview
Co-Founder & COO of a London-based RegTech platform, operating in the highly competitive regulatory technology space.

The Challenge
Despite leading an innovative company, the COO had no meaningful LinkedIn presence — only 1,200 followers, low engagement, and no inbound opportunities. The lack of a personal brand meant missed opportunities for business development, thought leadership, and industry visibility.

The Solution
Rad.Digital developed and executed a founder-focused LinkedIn growth strategy designed to build authority, credibility, and reach. This included:

• Strategic content planning tailored to his voice and industry expertise.
• High-quality post creation showcasing thought leadership and company culture.
• Audience targeting to connect with key decision-makers and influencers.
• Consistent engagement tactics to foster genuine conversation and visibility.

The Results (in under 6 months)

• Followers increased from 1,200 to 4,794 — a 4x+ growth in audience size.
• Inbound opportunities increased 10x, creating a stronger sales pipeline.
• Significant boost in brand awareness and credibility within the RegTech space.
• 89,836 impressions (+26,797%), 14,477 members reached (+9,487%), and 1,225 engagements (+61,150%).

Client Testimonial

"Zac has been instrumental in shaping Grath's online presence, particularly on LinkedIn. His strategic approach, creativity, and ability to capture the firm’s culture have significantly boosted our visibility and credibility. Thanks to his work, our messaging is clearer, our engagement is stronger, and our reach has significantly grown. I highly recommend Zac to anyone looking to elevate their professional brand."

Key Takeaway
A well-executed LinkedIn personal branding strategy can turn a low-profile executive into a recognised industry voice — driving measurable business results and long-term authority.

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